Must-watch: Behind the scenes with Tiffany & Co. and Grace Coddington


Text: Faizal Dahlawia

Image: YouTube

Go inside the making of Tiffany & Co.'s newest video campaign, starring Grace Coddington, Elle Fanning, Lupita Nyong'o, Christy Turlington Burns and Natalie Westlin...

Tiffany & Co. has released a short film that, in just over 10 minutes, details the process of creating the much-talked-about Some Style is Legendary campaign. The behind-the-scenes look at the making of, follows celebrated American Vogue Creative Director Grace Coddington as she takes on the role as Tiffany's first ever external Creative Partner, to reimagine the brand's look.

Opting to move away from the traditional campaign, Coddington decided on four faces for the new contemporary campaign including Hollywood actresses Elle Fanning and Lupita Nyong'o as well as models Christy Turlington Burns and Natalie Westling.

Watch the video above and then take a look at the Tiffany x Toronto Film Festival event where the brand honoured Lupita Nyong'o.