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Montblanc celebrates turning 110

Montblanc celebrates turning 110

Olivia, Charlotte, Kate

Text: Faizal Dahlawia


Image: Montblanc

The stars turned out in style as an iconic brand reaches another milestone. Buro 24/7 Middle East has the details...

Montblanc celebrated its 110th anniversary on April 5 at the iconic Rainbow Room inside Rockefeller Center. Attended by brand ambassadors Hugh Jackman and Charlotte Casiraghi as well as a host of other celebrities including Kate Bosworth, Olivia Palermo and Sara Sampaio, the night paid tribute to more than a century of excellence and quality by the German brand.

The night featured six different stations signifying the six peaks of Montblanc's white logo, with each one displaying a full array of the brand's most iconic pieces from watches and writing instruments to leather goods and men's accessories. Entertainment was provided by the Chris Norton quintet, whose playlist for the night mostly included music from the '20s and '30s.

The other main highlight of the night was the unveiling of the new Montblanc Heritage Collection Rouge & Noir, which drew inspiration from the brand's first ever product series that was created in 1909. Also unveiled for the first time was the Ultimate Serpent Limited Edition 1, the one-of-a-kind solid gold pen that features sapphires and diamonds and is priced at Dhs5 million.

Now, go inside the party with Buro 24/7 Middle East...

Kate Bosworth

Charlotte Casiraghi

Olivia Palermo

Sara Sampaio

Jasmine Tookes, Emily DiDonato and Sara Sampaio

For more information, visit montblanc.com.

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