Luxury launch: Swarovski's Activity Tracker Jewellery

Luxury launch: Swarovski's Activity Tracker Jewellery

Fashion meets functionality

Text: Meeran Mekkaoui

Image: Swarovski

High-end jewellery brand Swarovski injects technology into their latest sparkling Activity Tracking Jewellery. Discover the collection with Buro 24/7 Middle East...

Luxury accessories brand Swarovski, known for their fine craftsmanship and mastery of crystals have just launched a new collection, which is embedded with innovative activity tracking technology. In collaboration with Misfit – a company that manufactures wearable and smart home products – the Activity Jewellery Collection acts as a fashionable accessory and it can help achieve fitness goals.  

"Versatile enough to dress up or down, the Activity Crystal gives the modern woman a fitness tracker that looks and feels like a piece of jewellery," said Senior Vice President of APAC Product Marketing, Joan Ng. "She never feels the need to leave home without wearing it, and at the same time it reminds her to stay active and fit throughout her days and nights," added Ng.

Available in two different Swarovski Slake Set bracelet designs, the creations are studded with sparkling crystals in black, blue or white. It also comes complete with a fitness-friendly soft material. Each design is embedded with an Activity Crystal centrepiece that is water resistant, is wirelessly synchronised to the wearer's smartphone and is set up with a fitness app that monitors the hours of sleep and food intake too. 

Take a look at the Swarovski Activity Tracking Jewellery Collection now...

To celebrate the launch of the collection Swarovski hosted a VIP event at the Sofitel, The Palm. Go inside the party now with Buro 24/7 Middle East...

Zarah Amira

Shereen Mitwalli and Salma Ismail

Dana from Dee4Dana

Graziella Kamel

Swarovski's Activity Tracking Jewellery Collection is now available in all Swarovski boutiques across the Middle East.