Kaia Gerber fronts campaign for Omega's new female watch collection, Trésor

Kaia Gerber fronts campaign for Omega's new female watch collection, Trésor

The new collection is made for women

Text: Maddison Glendinning

Image: Omega

Model-of-the-moment Kaia Gerber lands yet another high-profile campaign, fronting Omega's latest ads for its new female-focused timepiece. Here's what you need to know...

More and more in recent years, watchmakers have realised that the business of luxury timepieces is no longer simply the domain of men. As such, some of the world's leading brands have released female-focused watches to entice a new clientele to their wares and the latest brand to do so is Swiss brand Omega.

The brand has just launched Trésor, a collection of nine watches aimed specifically at women. The watches come in 36mm and 39mm sizes and are available in the brand's signature 18k rose gold case or stainless steel, with each piece adorned with 39 diamonds on the bezel. The collection is inspired by the original Trésor collection which was first launched in 1949, however these new pieces come with a custom mirrored caseback which the brand says is to give "women a reminder of who they are and the natural charisma they possess." 

Kaia Gerber fronts the new campaign — shot by Peter Lindbergh — in a fitting tribute to the inspiration taken from the past given that her mother, iconic supermodel Cindy Crawford, has been a brand ambassador for Omega for over 10 years. 

The Trésor collection will be available worldwide from 2018. Now, discover Bulgari's new LVCEA collection

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