IWC Schaffhausen's new Aquatimer collection for 2014
In support and protection of "the blue planet"
The 2014 Aquatimer collection from IWC Schaffhausen comes with inspired technical features, even more in-house calibres and a patented IWC bracelet quick-change system. For the first time ever, a haute horlogerie complication in the form of a perpetual calendar with a large digital date display appears in this watch family. Bronze likewise makes its debut as a metal for the case. The Swiss watch manufacturer is also launching four special editions in support of the work of the Charles Darwin Foundation and the Cousteau Society.
"The Aquatimer is a distinctively masculine, dynamic and professional sports watch line, with a tradition dating back to 1967," explains Georges Kern, CEO of IWC Schaffhausen. "The influence of legendary design elements and colours of the Aquatimer heritage is unmistakable. The design of the new generation, however, is more purist than that of its predecessors. It makes a powerful overall impression, effectively accentuated by the new, innovative rotating bezel,the hallmark of the IWC Aquatimer watches."
It is no coincidence that the new Aquatimer collection has been launched with the backdrop of the Galapagos Islands: "Very few regions on Earth are home to such a fascinating diversity of species, both on land and in the ocean, as this unique archipelago," continues Georges Kern. "Our Aquatimer watches are the perfect companion for demanding expeditions above and below water, and are entirely in their element in this natural paradise. But the massive extent of the threat posed to this World Heritage Site is also clear to us."
IWC Schaffhausen will be supporting and sponsoring the Charles Darwin Foundation, which adopts a scientific approach to the challenges on the Galapagos. The luxury timepiece maker will also give the same commitment to the Cousteau Society, which dedicates itself to continuing the research work of Jacques Cousteau (1910-1997) and the preservation of the world's seas. With his unique photography and film work depicting the rich diversity of marine life, the French deep-sea diver brought 'The Undersea World of Jacques Cousteau', as his most popular TV series was known, to the homes of millions of people worldwide. A passionate engineer, inventor, researcher and filmmaker, he heightened awareness of the need to protect the blue planet as no one else has done.