Florence Welch showcases new Gucci collection

Florence Welch showcases new Gucci collection

"Gucci today is magic"

Text: Faizal Dahlawia

Image: Gucci

The new Gucci ambassador unveils a new line of jewellery and timepieces at an exclusive event. Buro 24/7 Middle East has the details...

Newly appointed Gucci brand ambassador Florence Welch presented the luxury brand's latest collections at a private event in London's Somerset House this week. Currently in the midst of her "How Beautiful" world tour, Welch took time off to unveil the full suite of new product novelties from Gucci's jewellery and timepiece division, joined by American fashion writer Derek Blasberg .

Florence Welch and Derek Blasberg

Donning the G-Timeless automatic timepiece as well as jewellery pieces from the Gucci Flora, Icon and Le Marché des Merveilles collections, the frontwoman of Florence + The Machine shared her thoughts on the partnership: "When Alessandro and I first met, we bonded over our love of jewellery," she said. "I truly believe that what he is creating at Gucci today is magic, and I am so excited to be part of it."

Florence Welch

Discover the new collection here...

For more information on Gucci's new jewellery and timepiece collections, visit

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