Eddie Redmayne is the latest OMEGA brand ambassador

Eddie Redmayne is the latest OMEGA brand ambassador

Eddie's choice

Editor: Faizal Dahlawia

Image: OMEGA

OMEGA unveiled both its latest line along with its brand ambassador in an exclusive launch party this week. Buro 24/7 Middle East has the details...

Hollywood actor Eddie Redmayne attended the launch of the OMEGA Globemaster at Mack Sennett Studios in Los Angeles, cementing his place as the watchmaker's new ambassador. Celebrating the unveiling of the revolutionary watch, the event also marked Redmayne's first official event as ambassador of the Globemaster line. Dubbed the world's first ever Master Chronometer, the OMEGA Globemaster had to successfully undergo stringent quality tests conducted by the Swiss Federal Institute of Metrology.

OMEGA Globemaster ambassador Eddie Redmayne

Redmayne, joined by other VIP guests at the party, spoke about his passion for OMEGA timepieces. "There's a romance to traditional watches – a history," he said. "There's something sincere and honest about them, a sort of integrity. I love OMEGA's legacy; watches for the Airforce, the first watch on the moon – it's about storytelling. OMEGA's history is unrivalled."

Eddie Redmayne and OMEGA President Stephen Urquhart

Redmayne also discussed OMEGA's perfect combination of both form and function when he said, "As actors, we attend many events, we are often on the red carpet; wearing something that's classic but also modern, gives me confidence. It's a wonderful thing, because I don't have to overthink it".

Go inside the OMEGA event and watch the video of the launch party here...

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