Dubai debut: Watch & Beyond opens first boutique

Dubai debut: Watch & Beyond opens first boutique

First of four

Text: Faizal Dahlawia

Editor: Shannon Wylie

Watch aficionados take note! A new must-visit boutique offers the finest in luxury and rare timepieces. Buro 24/7 Middle East has the first look...

Dubai welcomes the opening of the very first Watch & Beyond boutique, a new concept store that elevates the local horological scene with its selection of high-end vintage timepieces. Located at Amwaj Rotana, the 40sqm outpost features elegant walnut wood and glass cases that house the collection of coveted watches, from Patek Philippe and Audemars Piguet to Rolex and Bulgari, some of which are unique to the store and emirate.

"We are elated to have launched our first store in Dubai; this step will eventually enhance the essence of our mission, the main objective of which is getting closer to our present and future clients in the UAE," said Co-Owner, Amer el Zahabi. "We are happy for this achievement and aim at successfully expanding not only in the UAE but also in the entire Middle Eastern region."

Watch & Beyond is set to open three more boutiques by the end of 2017. Now, read about MB&F Founder Maximilian Busser's secret to successful entrepreneurship.

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