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Damas launches new donation initiative to support the fight against COVID-19

Damas launches new donation initiative to support the fight against COVID-19

Text: Meeran Mekkaoui


Image: Instagram/DAMAS JEWELLERY

In the midst of a global pandemic and the spirit of Ramadan, Damas have launched a new initiative to show it cares...

Brands from around the world have come together for the global fight against coronavirus, and Damas Jewellery is the latest brand to announce its involvement in supporting the community during the crisis.

In the spirit of giving back, Damas launched #Damascares — a donation initiative that will involve giving 10% of every online sale to the Al Jalila Foundation in the fight against COVID-19. "All donations will directly aid the efforts of the frontline workers with the provision of PPE, medical equipment and help struggling families who require financial and medical support during these unprecedented times," Damas released in a statement.

Damas launches new donation initiative to support the fight against COVID-19 (фото 1)

In addition to the initiative, Damas Jewellery have also launched a campaign to celebrate the Holy Month. Titled #WHATREALLYCOUNTS, the campaign highlights three new emblematic collections (Farfasha, Kiku and OneSixEight), as well as sends out a strong message of the importance of gratitude, generosity, unity and hope during these times.

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