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Bvlgari celebrates the spirit of Ramadan

Bvlgari celebrates the spirit of Ramadan

Sharing moments

Text: Meeran Mekkaoui

Image: Supplied

Leave it to Bvlgari to highlight the spirit of Ramadan and the allure of the region in a captivating video…

Bvlgari always leaves us wanting more – there’s no doubt about it. We can’t help but fall in love with the Roman Jeweller’s collections and craftsmanship and for Ramadan, we’re yet again, longing for what’s bound to happen next.

To celebrate the Holy Month, Bvlgari has launched a campaign film that highlights the spirit of joy and the allure of the region.

Showcasing the beauty of the Middle East, the film centres around Italian-Arabian model, Azul Gonzalez Aparicio, who portrays ‘Sofia’, a woman currently on a journey to learn more about the traditions of the region.

Documenting her experience through Polaroid pictures and memories shared with her guests (another A-list cast), the film celebrates the traditions shared between Italian and Arabian cultures and is complimented with panoramic landscapes as a backdrop and vibrant jewellery designs under the spotlight.

Coinciding with the Holy Month, the film featured jewellery pieces exclusively for the Middle East. Consisting of limited-edition creations, the hero piece set to be featured in the film is the Divas’ Dream Necklace, beautifully crafted with an 18 carat rose gold chain, set with malachite beads and diamonds (pictured above).

Stay tuned for Sofia’s full journey.

Until then, discover Bvlgari’s new Serpenti collection.