A Buro 24/7 Middle East exclusive: Watch Chanel's new video, The Time of Chanel

Baselworld '17

Text: Faizal Dahlawia

Image: Chanel

In time for Baselworld '17, Chanel has shared its latest insightful video exclusively with Buro 24/7 Middle East. Watch it first now...

"Fashion is always of the time in which we live," said Gabrielle Chanel in the brand's Inside Chanel series, which was launched to coincide with Baselworld '17. Focusing on the importance of time, the video showcases how the maison has masterfully fused the traditional and the contemporary to create a present that reflects the founder's peerless vision of luxury. Also featured in the 90-second clip are the horological pieces that were unveiled during Baselworld including the J12, the Monsieur de Chanel and the Premiere Camelia Skeleton.

Also, don't miss the Chanel novelties showcased during Baselworld '17.

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