Bulgari celebrates partnership with Elton John Foundation
New three-year partnership
Bulgari has partnered with the Elton John Foundation to support its charitable cause. To mark the beginning of the three-year collaboration, Bulgari held an auction during the 24th annual Academy Awards Viewing Party hosted by the foundation.
Attended by celebrities including Hilary Swank and Andie McDowell, the event saw Bulgari's iconic Serpenti necklace go under the hammer. The white gold, pave diamond piece ultimately sold for Dhs515,000, with proceeds going directly to the foundation. In a surprise move, Hilary Swank also decided to auction her Serpenti ring (pictured below), raising another Dhs146,000.
In addition to the live auction, Bulgari had set up a mini photo exhibition to showcase the brand's intimate involvement with Hollywood, displaying images of the pieces that were worn by Hollywood royalty, in both reel and real life.
Take a look at the celebrities who attended the party here...