Baume & Mercier launch first woman's timepiece

Baume & Mercier launch first woman's timepiece

...In over in a decade

Editor: Buro 24/7

Image: Baume & Mercier

Baume & Mercier’s latest offering is all about women. A new collection called Promesse — will mark the first women’s piece in almost a decade, and will be released this month by the Swiss watchmaker

The new collection has been in production for over five years – with the design focussed on a round face, a feature missing from previous collections. 

"If you look at the watch industry, there are very few brands that have the same credibility between men and women," said Alain Zimmermann, chief executive officer of Baume & Mercier. "It's a true asset that we've been successful in that, so we didn't want to let it go."

The end design is a jewellery-esque timepiece inspired by a 70s model found within the brand's archives. The new watch will be available in two sizes – 30 mm. and 34 mm. – and the watch features an oval mother-of-pearl bezel setting. The timepiece is offered in various settings, including steel and two-tone 18-karat red gold, with some set with diamonds. Furthermore, the watch will be available in both quartz and automatic models. "Choice is important," explained Zimmermann. "Ladies like to have a choice. We also wanted the watch to have a strong feminine touch, but [also be] an everyday, wearable watch."