A. Lange & Söhne opens first boutique in Lebanon
A new hub
Luxury watchmaker A. Lange & Söhne has opened its first boutique in Beirut. Situated in the capital's downtown, home to luxury shopping's Foch Street, the new store is an extension of the brand. Expect grey elements in the wood panels to reflect A. Lange & Söhne's corporate colours, while the use of sandstone signifies the maison's origins in Saxon, Germany. It will now be the official hub for new launches as well as a meeting point for watch connoisseurs in the country.
"The opening of our first boutique in Beirut is an important step in A. Lange & Söhne's expansion strategy for the Middle East," said Ramzi Nael, Brand Director Middle East, Africa & India at A. Lange & Söhne. "It is both a commitment to Lange's loyal fans in the region and a tribute to the increasing importance of the Lebanese market for our brand."
A. Lange & Söhne is located at 153 Foch Street, Central District, Beirut.