A Hublot first: The Concrete Jungle timepiece

A Hublot first: The Concrete Jungle timepiece


Text: Faizal Dahlawia

Image: Hublot

As a tribute to New York City, Hublot has partnered with a contemporary artist to create its own horological history.

New York may be known by many names, from the 'city that never sleeps' to the 'Big Apple' but its other moniker, the 'concrete jungle', is one that proving to be the inspiration for the latest horological timepiece by Swiss luxury watchmaker, Hublot. Partnering with contemporary street artist Tristan Eaton, Hublot's new watch features actual concrete elements on the case, the first of its kind for the brand. "Paying tribute to this gorgeous metropolis is a welcome opportunity, but it must be done right," said Eaton. "A city this monumental deserves a work as equally as strong and beautiful. Hublot is one of the only brands worthy to partner on this tribute to my time in the concrete jungle."

Hublot NYC watch ‘Concrete Jungle’ Classic Fusion Aerofusion

Limited to only 50 pieces, the Hublot 'Concrete Jungle' Classic Fusion Aerofusion bears an image of the Statue of Liberty on the caseback, treated with Eaton's signature colour motif style. The exclusive timepiece is priced at Dhs72,000, however it's only available at Hublot boutiques in New York City.

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