Search

Margot Robbie is the new face of Chanel's J12 watch campaign

Margot Robbie is the new face of Chanel's J12 watch campaign

It's all about seconds

Text: Meeran Mekkaoui


Image: Supplied

Margot Robbie officially joins the faces of the iconic CHANEL J12 watch campaign...

Gabrielle Chanel was a woman who always believed in her instincts and nothing was more sacred than the seconds it took for her to trust in them – that moment where decisions are made. 

That's when Chanel's J12 watch was born. Born for the milestones and the perfect companion to count your seconds. 

Fronting the J12 campaign is a new face that couldn't have been a more perfect fit. Margot Robbie now joins a celebrity line-up of faces that include Ali McGraw, Carole Bouquet, Naomi Campbell, and Claudia Schiffer – who each share their personal experiences about a second that changed their lives and the stories of seconds that shaped their lives. 

"It feels incredibly special to be alongside such inspiring women in this campaign," Robbie says in a statement. "Embodying the J12 watch to me is acknowledging and appreciating time."

Now, take a look at Chanel's Spring-Summer '21 collection