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Cartier announces Saudi photographer Moath Alofi as its newest face

Cartier announces Saudi photographer Moath Alofi as its newest face

Nourishing new talents

Text: Meeran Mekkaoui

Image: Instagram

Moath Alofi is the epitome of Cartier Tank. Here's why...

Cartier has always been known for its continuous efforts to support equality and promote new talents – especially in the Middle East.

This year alone, the luxury brand chose to encourage women empowerment in the region and teamed up with Expo 2020 Dubai for the 'Women's Pavilion' – a dedicated pavilion that will celebrate women change-makers around the globe and will highlight some of the important contributions women have made in advancing societies. Cartier has also announced Saudi Arabian actress Fatima AlBanawi as the face of the brand.

To further highlight its presence in the region and more specifically, the Kingdom, Cartier has tapped another Saudi talent to be the face of Cartier Tank – a collection where modern elegance meets creativity.

"Thrilled to announce Moath Alofi, the Saudi talented photographer as the new creative and stylish face of Tank representing the Middle East," says Kalid Lanssari, Managing Director Cartier Saudi Arabia. "Carrying the spirit of the watch the signature of stylish creative people and art lovers, Moath Alofi is one of the six international artists featured in this campaign, who embody with their work the creativity, purity and elegance as the essence of this watch. Happy to see the Saudi and regional Cartier community growing and nourishing with the addition of new talents."

Now, discover Cartier's Clash [Un]limited collection starring Lily Collins