Cartier announces Saudi photographer Moath Alofi as its newest face
Nourishing new talents
Cartier has always been known for its continuous efforts to support equality and promote new talents – especially in the Middle East.
This year alone, the luxury brand chose to encourage women empowerment in the region and teamed up with Expo 2020 Dubai for the 'Women's Pavilion' – a dedicated pavilion that will celebrate women change-makers around the globe and will highlight some of the important contributions women have made in advancing societies. Cartier has also announced Saudi Arabian actress Fatima AlBanawi as the face of the brand.
To further highlight its presence in the region and more specifically, the Kingdom, Cartier has tapped another Saudi talent to be the face of Cartier Tank – a collection where modern elegance meets creativity.
"Thrilled to announce Moath Alofi, the Saudi talented photographer as the new creative and stylish face of Tank representing the Middle East," says Kalid Lanssari, Managing Director Cartier Saudi Arabia. "
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