Make a wish: Bulgari jewels sparkle in new campaign

Wish upon a Serpenti

Text: Meeran Mekkaoui

Image: Bulgari

Enter Bulgari's creative campaign, reimagined through a new animated video that is as sparkly as it is festive. Watch it here first with Buro 24/7 Middle East...

Known for timeless creations and coveted designs, Bulgari has created an achingly cool campaign for the festive season. Digitally brought to life by Italian architect and designer Federico Babina, the jewellery maison has unveiled its Roman-esque campaign, aptly titled the Wishes Factory Campaign (watch the video above). Here expect to be inspired by the sparkling night sky, before entering one of seven rooms that showcase Bulgari's craftsmanship behind their iconic collections — Serpenti, Diva, Goldea, Bzero1, Octo, LVCEA and Serpenti Forever.

Also as part of the campaign, the Italian brand launched a #SeeMyWish initiative on Children's Day (November 20), which will see Bulgari donate to Save the Children's charity when the campaign is shared across social media. Visit @buro247me on Instagram now, then go inside the new Bulgari Resort Dubai