First look: The O Jewellery's new Emirati-inspired collection

Dawn of 1999

There's a new Emirati name that's emerging in the jewellery industry and Buro 24/7 Middle East has the first look at the coveted collection now...

Meet Shamsa Al Omaira! The Abu Dhabi-born Emirati visual artist, Creative Director and Co-Founder of the jewellery brand, aptly titled The O Jewellery, has just launched a jewellery collection, Dawn of 1999, exclusively for Ramadan. The result? Statement silhouettes injected with a Middle Eastern savoire-faire, expect to find festive-like pieces — think bracelets, earrings, necklaces and cuffs — made with bold braiding, framed diamonds and rope-crafted designs.

Browse through the Dawn of 1999 collection here...