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First look: Lady Gaga stars in Tiffany & Co.'s Spring campaign

#TiffanyHardWear

Text: Meeran Mekkaoui

Image: Youtube

It's official! Lady Gaga is the new face of Tiffany & Co.'s new Spring campaign. See it here first...

We're just days away from the Superbowl, and this year's must-watch half-time headliner Lady Gaga will not only be seen on stage but in a new captivating campaign for Tiffany & Co. too. Shot through the lens of British fashion photographer David Sims – who also shot Valentino's SS17 campaign – the 60-second monochrome campaign video captures the essence of the New York-based brand's feminine and elegant aesthetic as Gaga highlights the new Tiffany HardWare collection. 

Discover a short teaser above and then watch the full campaign video on February 6, 2017, during the Superbowl commercials. In the meantime, watch Lady Gaga's "Million Reasons" music video