Boucheron unveils new Serpent Bohème collection

Boucheron unveils new Serpent Bohème collection

An extension of an iconic line

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Boucheron

Boucheron reinvents one of its iconic collections and it’s a sparkler. See it here first on Buro 24/7 Middle East...

Known for being the first jeweller of the Place Vendôme, French luxury jewellery brand Boucheron, are now extending the iconic Serpent Bohème range by adding re-imagined creations and colours — think amethyst, citrine, onyx, white mother-of-pearl and lapis lazuli — to the coveted collection. Beautifully crafted into a range of rings, bracelets, earrings and necklaces — perfect for the upcoming Ramadan and Eid holidays — the collection is made up of delicate materials and dedicated craftsmanship to form the texture of a snake — one of the maison's iconic symbols — while adorned in the brand's monochrome collection of white, yellow and rose gold.

Dima Hallal, Vice President of Merchandising, Buying and Planning for Fine Jewellery at Al Tayer Retail, spoke to Buro 24/7 Middle East about the Boucheron collection saying: "It's a very playful collection. You can mix and match colours or styles, so you can stack the rings and wear them together on one hand, or you could wear a long necklace with a short pendant. It's very contemporary however the identity of Boucheron remains." 

Discover Boucheron's Serpent Bohème collection here...

Boucheron's Serpent Bohème collection is now available at all Boucheron boutiques across the Middle East. Also, discover which other jewellery house has just released a serpent-inspired collection