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The return of tie dye

The return of tie dye

Banana bread has a new friend

Text: Buro 24/7


Image: Buro 24/7

Whether or not you choose to believe that COVID-19 has the same PR as banana bread and tie dye, their recent omnipresence is undeniable. Who knows, perhaps WHO is merely a few social media posts away from citing the surplus creation of both as a new indication of a global pandemic.

While banana bread will always be eaten no matter how much it’s raved about, tie dye is an acquired taste. It is, to put it bluntly, a summer trend for attention-seekers. But since we all emerge from the womb literally screaming for attention, who can blame anyone for wanting to do so in something resembling sartorial sunshine.

The return of tie dye (фото 1)

As Sofia Prantera, co-founder of Aries, says “sometimes it comes out looking amazing and sometimes it just looks like shit. It’s a hard thing to control.”

Just like life then.

First published on Buro247.com

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