Saint Laurent's Lip Print: This season's most-wanted
A modern classic
Having recently announced Moscow-born model Valerie Kaufman for its latest campaign, Saint Laurent is also bringing new meaning to the phrase 'getting lippy' – by reviving an old classic from its 70s archives for the current season.
Zooey Deschanel appeared in American ELLE, for the title's Women In Television issue earlier this year
The revered fashion house showed a black silk georgette crossover minidress and white sequin asymmetric top on its Spring/Summer 14 runway in September last year, featuring a repeated lip print inspired by Yves Saint Laurent's own creations over forty years ago – this time re-imagined by Creative Director Hedi Slimane.
An editorial image from Vogue, June 1971 – model Cathee Dahmen shot by Peter Knapp
The look has been updated for today's modern Saint Laurent woman, and transformed by contemporary silhouettes – which have since appeared across a variety of magazine covers and fashion editorials – cementing a surefire commercial hit of the season.