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An Off-White mask is officially the most searched-for fashion item of 2020

It's a double win for Off-White as the brand tops Lyst's first-quarter index...

It would be no surprise if Virgil Abloh was on a high right now because Off-White has just been crowned the hottest brand according to Lyst —the fashion number-crunching platform. Not just that but, also Lyst also crowned Off-White’s face mask as the “hottest men’s product”.

In Lyst’s first-quarter index, the platform based Off-White’s top rankings through search data, conversion rates, sales, social mentions and engagement. The luxury streetwear fashion brand nabbed the top spot for ‘Hottest Brands for Q1 2020″ and its face mask was the most searched-for fashion item of 2020 so far. This is perhaps due to the mandatory use of masks due to the current pandemic and whether they can be fashionable or not.

“The Lyst Index for Q1 reflects a period which has been anything but ‘business as usual’ in significant parts of Asia for most of the three months; and in Europe and North America for the final weeks of the quarter,” reported Lyst.

It seems that there was still an interest in streetwear and loungewear as Balenciaga came in second place followed by Nike, Gucci and Prada.

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