Milan: Prada's Cruise '18 show

Milan: Prada's Cruise '18 show


Text: Meeran Mekkaoui

Miuccia Prada showcased a must-see Cruise '18 runway show in the brand's hometown and Buro 24/7 Middle East has the first look at the collection...

The Fondazione Prada Osservatorio in Galleria Vittorio Emanuele II, one of the world's largest shopping malls, played host to Prada's Cruise '18 runway show. Staying true to the brand's Milanese roots, the Cruise collection was unveiled to 250 guests in the heart of the brand's hometown. 

The collection resulted in a crisp and clean-cut collection of women's ready-to-wear. Think monochromatic looks complemented by pastel fabrics, sequinned detailing and metallics, which stole the spotlight. Also, the collection showcased achingly cool cuts of athletic-inspired sportswear, juxtaposed against pleated skirts, mesh tops and tailored silhouettes. 

Browse the Prada Cruise '18 collection here...

Now, take a look at Prada's Pre-Fall '17 campaign starring Selena Forrest, Kris Grikaite and Nina Gulien.