Fashion Forward Dubai SS17: Day three

Fashion Forward Dubai SS17: Day three

Madiyah Al Sharqi, Amato, Bouguessa, Dima Ayad, Mira Hayek

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Courtesy of Getty Images

As Fashion Forward Dubai Season 8 draws to an end, Buro 24/7 Middle East shines the spotlight on four must-see Spring/Summer '17 collections...

Madiyah Al Sharqi

Known for her asymmetrical cuts and relaxed silhouettes, Emirati designer Madiyah Al Sharqi continued to explore a similar aesthetic for her Spring/Summer '17 collection. Complete with pastel make-up, which was described by MAC's Global Senior Artist Vimi Joshi as "very feminine and simple", the effortlessly ruffled look was a Fashion Forward staple.

Browse through Madiyah Al Sharqi's collection here...


His collections are a standout every season and this FFWD, Furne One proved on point once more, this time with sand and cactuses at the fore. Looking towards nature for inspiration, the Amato collection was nothing short of dramatic and luxurious. Injected with embellishments, tulle and prints, think birds, snakes, clouds, cactuses and florals, the collection translated through tulle, silk and elegant lace, all in a pastel-inspired colour palette. 

Then, in keeping with their longstanding relationship MAC's Joshi, once again, recreated an other-worldly look consisting of vanilla pigments for the eyes, amber eyeshadow for the cheeks and pearls peeling down the face. 

Discover Amato's Spring/Summer '17 collection here...


The French-Algerian designer, behind the eponymous label Bouguessa, continued her minimalistic aesthetic this Spring/Summer '17. With silhouettes inspired by art, architecture and culture, the collection blended feminine and masculine tailoring with geometric cuts. Oversized blazers, wide-legged trousers, kaftans, high-waisted skirts and dresses, were all presented in a four-way colour palette of navy, black, white and grey. 

To highlight the look, MAC's Melanie Flores created a look based on, "Bouguessa's inspiration: elegance with an edge. We used a smoulder inside the rims of the eyes, smudged it out with a buffer brush and then set it off with the carbon eyeshadow. It's not the regular smokey eye."

See Bouguessa's Spring/Summer '17 collection here...

Dima Ayad

Letter fixtures spelling "Dima" set the stage for Lebanese-based brand Dima Ayad's Spring/Summer '17 presentation at Fashion Forward Dubai. Focusing on a colour palette of soft pinks, navy, white, nude, peach, black and lavender, the collection was adorned with Dima Ayad's feminine forms, which stole the spotlight. 

Browse through the eponymous Spring/Summer '17 collection here...

Mira Hayek

On the last day of Fashion Forward Dubai, Beirut-based eponymous label Mira Hayek showcased a Spring/Summer '17 collection, aptly titled La Femme Bonbon. The 33-piece collection is as feminine as it is sophisticated, as bold geometric cuts are juxtaposed against delicate fabrics including knit, mesh, cotton and silk. Adorned in a candy colour palette, the collection is complemented with white platform sneakers and minimal make-up.

Browse through Mira Hayek's Spring/Summer '17 presentation here...

Also, browse through the collections showcased during Fashion Forward Dubai on day one and day two

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