Fashion Forward Dubai FW17: Day three

Fashion Forward Dubai FW17: Day three

Bedouin, Lama Jouni, Amato

Text: Meeran Mekkaoui Faizal Dahlawia

Editor: Shannon Wylie

Image: Fashion Forward Dubai

As FFWD draws to an end, Buro 24/7 Middle East shines the spotlight on three must-see Fall/Winter '17 collections...

Before bidding adieu to Fashion Forward Dubai Season 9, Buro 24/7 Middle East highlights three collections from emerging and established talents in the region. Here's looking at Bedouin, Lama Jouni and Amato...



London-based womenswear label Bedouin unveiled a Fall/Winter '17 collection aptly titled, Carpe Noctem, which means 'seize the night'. The creative head behind the brand, Andraya Farrag, injected a fusion of rich metallics and velvet – one of the trending fabrics for FW17 – into redefined silhouettes in monochromatic hues of white, navy, black and coral.

On the beauty front, MAC's Mariam Khairallah, who created the faces for Bedouin spoke about the looks saying: "It's very minimal makeup. She (Farrag) wanted to focus mainly on having a 'real makeup' look that any woman would wear on a daily basis. So we've got a cream-coloured base in pink copper which was applied on the lid to give it that bronze shine, and the same was applied on the cheeks to flush out a touch of blush. The lips were kept very minimal and bare while the brows were groomed. We also used MAC's new foundation 'Next to Nothing' which tints your skin and gives colour, while looking like there's nothing there. The powder is also coming soon to this collection."

Browse through the Bedouin FW17 collection now...

Lama Jouni

As one of the emerging Lebanese designers at FFWD, Lama Jouni showcased a collection that was as feminine as it was fierce. While a minimal aesthetic dominated the collection, intricate detailing, embellished buttons, floral prints and chunky waistbelts echoed throughout. 

View the Fall/Winter '17 collection here...


Amato's Furne One once again closed season 9 of FFWD with another standout show. This time, One looked towards Flowers of War – a Chinese/American historical war film – for inspiration and the collection was nothing short of dramatic and opulent. Injected with embellishments, prints, floral applique and beading, the collection translated through tulle, silk, lace and netted headpieces, dominated by a pastel-inspired colour palette before transitioning into darker shades.

Then, in keeping with their longstanding relationship, MAC's Vimi Joshi recreated a beauty look which represents "the drama versus the innocence of the collection". 

Discover Amato's Fall/Winter '17 collection now...

Also, browse through the collections showcased during day one and day two of Fashion Forward Dubai '17 now.  

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