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You can now pre-order Egyptian brand SemSem's Resort 2020 collection

You can now pre-order Egyptian brand SemSem's Resort 2020 collection

Get your hands on the pieces first...

Text: Meeran Mekkaoui


Image: Supplied

SemSem's new collection is empowering, feminine and bold, and you can be one step closer to adding the coveted pieces to your wardrobe...

Celebrity-favourite Middle Eastern label SemSem, has just launched a brand new Resort 2020 collection that we seriously need to include in our wardrobes, stat. The luxury ready-to-wear label is the brainchild of Abeer Al Otaiba — an Egyptian mother of two, and wife of the UAE Ambassador to the United States.

With her background, her brand is known for marrying east and west, as well as synonymous with glamour, brilliant workmanship and beautiful geometric detailing.

For Resort 2020, the Middle Eastern Founder and Creative Director took inspiration from the legendary Bianca Jagger — a style icon to come out of the Studio 54 scene during the 1970s.

"This season, I looked to Bianca Jagger for inspiration. Her exquisite taste and undeniable elegance evoke a sense of style we continue to gravitate towards until today. Along with that, I really resonated with the fact that she is also an advocate for defending the social and human rights of disadvantaged women and girls among many other charitable causes she is actively involved with today."

Every single piece in the collection is just so dreamy, that we want to get our hands on the entire collection — as does Abeer.

"I love every single piece in the collection — if there is a piece I wouldn't wear myself, it doesn't get produced. Whether it's attending meetings during the day, or hosting an evening engagement, I am always up for a subtle statement look and the collection serves that versatility every woman needs in their wardrobe."

SemSem's Resort 2020 collection is now available to pre-order Modaoperandi.com.

Now, discover Ganni's Pre-Fall '19 collection on Shopbop.

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