Yeezy Season One is declared most viewed fashion week collection for AW15
Beating the likes of Chanel on Style.com
Is it surprising or was it bound to happen? Arguably rapper-turned-designer Kanye West's reach is far more encompassing than the world of luxury fashion, especially when you consider that his wife – Kim Kardashian, boasts 28.1 million followers on Instagram. With the likes of Beyoncé (28 million Instagram followers) sat front row, West's Adidas debut at New York Fashion Week was one of the most talked about shows of the season.
But now, new figures posted by Style.com have confirmed that it was – literally – the biggest news of the season, as the review for the Yeezy Season One show achieved just under a whopping five million views, beating Lagerfeld's 'Brasserie Gabrielle' Chanel show in Paris. West's collection achieved 4,578,461 views, Chanel 3,405,945 views and Dolce & Gabbana came in third with 2.9 million views. The news will please West in more ways than one, as he revealed that the main aim of his collection with Adidas is to provide high fashion to everyone, no matter their background or bank balance.
Barneys New York have also confirmed that it will be carrying the debut collection, with Liad Krispin, senior director of Adidas trend and influencer marketing revealing in a statement: "Kanye West is involved in every facet of the collection from its initial concept through to design to the way it is marketed. At this stage, it is too early to share how the collection will be fully presented at retail, but our discussions with him are ongoing and well under way."
Pretty much every season Style.com has revealed that Chanel achieved the most show views, hardly surprising considering the incredible spectacles that Lagerfeld showcases season after season. But now, West has beaten Karl's carnival – and not closely either, the Yeezy Season One show achieved over one million more views than the Chanel Autumn/Winter 15 collection.
Whether this is a case of a winning PR machine, or West and Adidas will be able to keep it up for Spring/Summer 16 only time will tell...