Yasmin Sewell launches new capsule line for Barneys
A swell union
Not one to do things by halves, previous Buro Asks alumni Yasmin Sewelll has not only designed the new capsule collection for Barneys, she has posed as the face for the collection too. A regular on the British fashion scene since back in the mid-nineties, Sewell cut her teeth in the world of retail – opening her own boutique in London's Soho, shortly followed by senior buying positions at the likes of Browns and Liberty London.
The regular street style fixture launched a streetwear collection Être Cécile back in 2012 and also counts herself as creative director of Paper Mache Tiger, the showroom owned by her husband Kyle Robinson, and has her own esteemed consultancy.
Speaking of the new collaboration Barneys' senior fashion director said: "We were thinking of a lot of people, but I thought of Yasmin in particular because she has a very strong sense of personal style – she's mindful of trends but isn't trendy," adding "I knew she would understand that we're a store at the end of the day and we need to sell."
The Australian fashion insider who left her home at the age of 20 snapped up the chance, explaining: "They wanted to, for the first time, do something that was going to build more awareness, have a bit more impact but not be so radical that it wouldn't work on a commercial level," she said. "It's part of my job and my company to do a lot of trend analysis to be able to know what's going to be right."
The capsule collection has been made in Italy and features a total of 18 pieces. Dubbed by Sewell as "the perfect winter wardrobe", it features classic and mannish coats that have become synonymous with Sewell's style, alongside elegant dresses, full skirts and cropped knits and tops.
Yasmin Sewell for Barneys New York is available in-store and online now.