Women's Wear Daily (WWD) print to become a weekly title
To focus on the bigger picture
One of the industry's most respected titles WWD has announced a major makeover for its print edition. The daily newspaper – which is referenced in the publication's title: Women's Wear Daily (WWD) – will debut as a weekly edition come April 29.
The overhaul will include a focus on "global fashion and retail news, striking photography, analysis, features, profiles, opinions and spirited coverage of the rich social and cultural scene that revolves around this creative and essential sector." The final daily edition of WWD will be printed April 24.
In the announcement, WWD stated that "this doesn’t mean we’re discarding daily journalism" before revealing that the 'daily' element of its editorial will double online at its newly improved website, and that it will open new offices in China and Brazil that add to its existing offices in Paris, Milan, London and Tokyo. The respected fashion title will also debut "a curated Digital Daily edition of WWD", which will serve as a judgement of the top stories of the day from the editorial team.
Here's what WWD had to say about the reasons for its change from daily to weekly:
"The fashion and beauty industries today produce hundreds of billions of dollars globally, employing millions. And across sophisticated marketing, branding and distribution machinery, fashion and retail generate more individual wealth than any other industrial sector in the world. To embrace the far-reaching demand for actionable intelligence and breaking news, we need to erase geographic boundaries and eliminate obstacles to timely distribution. Geographic bias is a thing of the past, at least in this industry.
In a media age where algorithms, aggregation and native content have reshaped and destroyed many news organizations, WWD’s core values and mission remain. Get the story first. Be right. Be fair. And if an eccentric personality or two make things interesting along the way, so be it.
In some ways, this change may seem like a technology story, but ultimately, it’s about content. And about servicing you, the reader, more efficiently and more comprehensively. How you consume the information is up to you. Know that every day, we’ll continue to honor WWD’s great heritage and never waver in our pursuit to evolve it."