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First look: Winona Ryder stars in Rag & Bone campaign

First look: Winona Ryder stars in Rag & Bone campaign

The label's new ride or die model

Image: Rag & Bone
Image: WWD

The American label has tapped 'Edward Scissorhands' actress, Winona Ryder, as the new face of its Autumn/Winter campaign

42-year-old Winona Ryder has recently been chosen to star in Rag & Bone's latest ad images, for her "beautiful, timeless quality," said Marcus Wainwright, managing partner of Rag & Bone. "To us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn't interested in being a movie star."

Shot on Coney Island, N.Y, Ryder sports a new pixie cut as she stands in front of the lens for Glen Lunchford — actor, Michael Pitt was also shot for the men's campaign.

The black-and white-images are set to run in international editions of Vogue and GQ, and Vanity Fair