Willow Smith is Chanel's new ambassador

Willow Smith is Chanel's new ambassador

The changing face of Chanel

Editor: Faizal Dahlawia

Image: Chanel

The Smiths are invading the fashion world as Chanel announces Willow as the new face of their French fashion house. Buro 24/7 Middle East has the details...

Willow Smith has been chosen by Karl Lagerfeld to be Chanel's new ambassador. The news comes just hours after the Chanel runway show at Paris Fashion Week, where Smith was in attendance with her mother Jada Pinkett Smith. Earlier in the year, big brother Jaden was also revealed as the new face of Louis Vuitton.

Known to be dressed in Chanel for her public appearances, Smith's relationship with Creative Director Lagerfeld started in 2014, following a fashion magazine shoot. Now, at 15, Smith has become the youngest ever ambassador for the luxury fashion house joining the ranks of Cara Delevingne and Kristen Stewart as the faces of the French fashion house.

Smith took to Instagram to post the announcement, thanking Lagerfeld for the opportunity.

Willow Smith becomes new Chanel ambassador

It's still unclear whether Smith will appear in future campaigns so stay connected to Buro 24/7 Middle East.

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