Watch what went down at the Dior Cruise 2020 show in Morocco
East meets West vibes
As you would expect in a colourfully ethnic location like Morocco, the luxury fashion house positioned its new cruise collection at the crossroads of Europe and Africa in its cultural dialogue.
For this show, Creative Director Maria Grazia Chiuri, accompanied by the anthropologist Anne Grosfilley, the world-renowned specialist in Wax, collaborated with the company Uniwax, in Ivory Coast, where the design studio reinterpreted two of the House's signature motifs: toile de Jouy and tarot cards, giving rise to a special edition done in 100% African Wax (from cottons grown, spun and printed in Africa).
The upshot is, Dior are having a fresh new cultural conversation.
See the show in full here...