The Vogue Fashion Dubai Experience II
Back in business for its second season
As the flagship fashion event of Emaar Properties, organised in partnership with Vogue Italia, last year's Vogue Fashion Dubai Experience put Dubai under the spotlight of the style industry. It has been announced that this year, the proceedings will be extended for three days from October 30 to November 1.
Including in-store activation by the 300 plus participating outlets in The Dubai Mall, as well as live music and lifestyle activities, a high point of the event will be its focus on serving as a platform for emerging fashion talent from across the world, with Vogue Italia and BySymphony.com scouting 20 emerging designers to show their work. Eight established international talents, selected by Vogue Italia, will also display their newest collections during the event.
Franca Sozzani, Editor in Chief of Vogue Italia, said: "We are extremely excited about the '2nd Vogue Fashion Dubai Experience'. Last year was a huge success in terms of attendees, talents, and funds that were raised. The Dubai Mall is a 'Fashion World'. Vogue Italia is the fashion magazine. To make an event together means to welcome all the people who love fashion, and also to give opportunity to young talents to show their creativity. This confirms once more that Vogue Italia and The Dubai Mall have vision in common; not only do we share a passion for fashion, but also a commitment to give back to the communities we serve in."
A similarly glamorous gala event to that of last year – which served to close the proceedings – is yet to be announced.