Victoria Beckham launches store in Hong Kong

Victoria Beckham launches store in Hong Kong

First overseas boutique

Editor: Faizal Dahlawia

Image: Corbis

Victoria Beckham's fashion empire expansion continues as she opens her first brick and mortar store in the Far East. Buro 24/7 Middle East has the details...

Victoria Beckham has chosen Hong Kong to launch her first ever boutique outside of the UK.

Victoria Beckham Hong Kong

Located at the city's iconic Landmark building, the move will further boost the brand's profile in Asia, which has become its fastest-growing market.

Victoria Beckham Hong Kong store

Designed by celebrated London architect Farshid Moussavi, the design of the stand-alone boutique mirrors its flagship counterpart in London. It will now stock Bcekham's signature collections as well as specific pieces that are aimed at the Asian customers. "I know Asian women really understand luxury, good quality and appreciate when garments are made well and my clothes are," said Beckham.

Victoria Beckham Hong Kong store

Beckham, who is in Hong Kong to also attend the amfAR annual gala, took to Instagram to anounce the news posting several photos as well as videos of the store opening. Take a look below...

Victoria Beckham posing in the store

Related articles

Buro 24/7 Selection