Luxury jewellery fair Vicenzaoro to launch Dubai edition
High end happenings
During a press conference held on Monday, Vicenzaoro's organising body Fiera di Vicenza and the Dubai World Trade Center said they have signed an agreement for the creation of a joint venture company, called DV Global Link, with yearly profits being equally split between the two shareholders.
The first step in the partnership, is the organisation of 'Fiera di Vicenza Dubai', a luxury jewellery trade show to make its debut next year – at the Dubai World Trade Center from April 23–26.
The four-day fair will take place strategically between Baselworld and Las Vegas' JCK and expects to bring more than 600 high-end exhibitors to Dubai, which currently represents one of the most important players in the luxury arena and of course will also host the World Expo in 2020.
"This is a turning point for Fiera di Vicenza. Everybody knows us for our jewels, so with this effort we are really trying to project Vicenza in the world," said Fiera di Vicenza President Matteo Marzotto, who also revealed that it took two years to finalise the partnership. "Dubai is one of the areas with the highest growth rate in the world, thousands and thousands of people transit there every year and Dubai also has an extremely strong attitude toward luxury."