Versace opens new boutique in the heart of Milan
Italian grandeur at its best
Located in a historic space unique to Milan, Versace's new boutique is located in one of Italy's most well-renowned areas, and features the original decorative motifs miraculously spared by the bombing of the city during the Second World War.
Following a pristine restoration programme – supervised by the Sovrintendenza alle Belle Arti (Department for the Fine Arts) – the friezes, capitals, columns and other decorative elements have all been returned to their original conditions, bringing a lost masterpiece back to life, Versace is now one of its new inhabitants.
The concept of the unique boutique in Galleria Vittorio Emanuele II was conceived by Donatella Versace and architect Jamie Fobert, and fuses the architectural dialogue that Maison Versace has carried it with it through the years and the delicacy of the late nineteenth century friezes and decorative features.
"The history of Versace meets the future and it has been an honour to preserve and promote the importance of Italian culture giving back to Milan one of its treasures," said Donatella Versace.
"My collaboration with Jamie Fobert is based on a meaningful exchange between fashion and architecture, as already seen in our New York and Paris stores. The importance of Milan to Versace is fundamental: it was in this city that the Maison was born in 1978. It means the opening of our boutique in the Galleria Vittorio Emanuele II is hugely important to us." added Donatella.