The V&A announce fashion installations exhibition to showcase during London Design Festival
With Swarovski, Selfridges and Kvadrat
London's Victoria and Albert (V&A) Museum will host a series of fashion installations during the London Design Festival 2015, Buro 24/7 Middle East can reveal. Swarovski, Selfridges and Kvadrat are signed on to collaborate for the special September showcase.
Iconic crystal maker Swarovski has tapped designer Kim Thomé to collaborate on an installation dubbed 'Zotem' (pictured below) which formed from the words 'totem' and 'zoetrope.' Spanning 59-foot, the monolith was created using over 600 bespoke Swarovski crystals and will greet visitors at the entrance of the V&A during the London Design Festival.
"The only brief I was given was that I was to use Swarovski crystals and that it would be situated in the Grand Entrance of the V&A – which was enough for me to work with," Thomé told WWD. "As I had no preconceived idea of what I was going to do when I was first given some sample Swarovski crystals, the project was really led by what I learnt by experimenting with the crystals and exploring the how they could be experienced differently."
Meanwhile Danish textile brand, Kvadrat has partnered up with London-based furniture designer Faye Toogood, who has created 150 coats using Kvadrat's sculptural material. The pieces will be on display in the circular-railed cloakroom at the museum (pictured at the top). Kvadrat has also paired up with Scandinavian home furnishings store Skandium at Selfridges, and the Kvadrat home accessories range designed by Raf Simons will be on sale at Selfridges during the London Design Festival pop-up. Visitors will also have the chance to attend a panel discussion hosted by Selfridges and Kvadrat.