Topshop to pull its ultratall and ultraskinny mannequins from stores
Following customer complaint
Topshop has reacted to a public complaint from a shopper who took objection to its tall and skinny store mannequins. The popular high-street brand has revealed that it will discontinue use of the unrealistically proportioned figures. It all started with this post on the brand's Facebook page by shopper Laura Berry:
"Every day I am surrounded by strong women and men who struggle with the daily battle of body image. I'd love to hear how you can justify the ridiculously tiny mannequin in your Bristol Cribbs Causeway store? We come in all shapes and sizes. This mannequin is, quite frankly, ridiculously shaped. Not one mannequin in your store showed anything bigger than a size 6. Today, I'm calling you out, Topshop, on your lack of concern for a generation of extremely body-conscious youth. Perhaps it's about time you became responsible for the impression you have on women and young girls and helped them feel good about themselves rather than impose these ridiculous standards."
According to a Topshop spokeswoman, the retailer is addressing the situation, and the official response issued reads:
"We think it's important to showcase a healthy size image, from the choice of models used in campaigns, to the stories featured online and on the blog. The mannequin is supplied by a company that has been working with lots of different retailers for the past 30 years. This particular style is used in a small number of our stores and is based on a standard U.K. size 10. The overall height (nearly 6'2″) is taller than the average girl, and the form is stylised to have more impact in-store. As the mannequins are solid fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body. We have taken our customers' opinions and feedback on board and going forward we are not placing any further orders on this style of mannequin. The views of our customers are extremely valuable and we apologise if we have not lived up to the levels of service that we aim to deliver."