Topshop to debut looks exclusively for Facebook during London Fashion Week

Topshop to debut looks exclusively for Facebook during London Fashion Week

Social media before front row

Guests to the Topshop Unique show will have to wait a little while to see some looks – as they will be shown exclusively via Facebook first

Topshop know the power of social media and the digital age, which is why – we pressume – they have divulged plans to showcase looks from its London Fashion Week (LFW) show next week to Facebook, before the front row. It's a bold move that further highlights the changing landscape of shows, the industry and the world as a whole.

In addition to the exclusive preview, six looks from the show will also be available to buy immediately after the show online. 

Speaking of the brand's LFW association, owner Philip Green said: "Topshop is proud to remain a principal supporter of London Fashion Week and New Generation, which enables us to nurture young talent by giving designers the opportunity to show their collections to a worldwide audience," Adding: "Meanwhile, the Unique show continues to innovate, both in terms of the collection we produce and how we share this with our customers globally. This season, the strength of our social community allows us to be the first brand to debut looks from a catwalk collection on a social network, granting unprecedented access online. I believe that enabling Topshop's fans to view key looks from the collection before our industry insiders is a real revolution – and one that we are proud to pioneer."

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