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Topshop enlists Julia Restoin Roitfeld and more for new campaign

Topshop enlists Julia Restoin Roitfeld and more for new campaign

Coinciding with the NYC launch of Topman


The British retail giant is launching an influencer-heavy social campaign in advance of its new Fifth Avenue flagship opening of Topshop Topman

Topshop has rounded up a few of fashion's most stylish names to help aid in launching its latest store in Manhattan city on November 5.

The new #UNLOCK5th campaign, which launches Friday, features Julia Restoin Roitfeld, Kate Foley, the band Holy Ghost, Adam Gallagher and young model Hailey Baldwin – who recently made her runway debut at Topshop's show during London Fashion Week.

The premise of #UNLOCK5th is for the four fashionable faces to share what Topshop and New York mean to them through video and photo content– with each person shooting a video in four different areas of the city, from Williamsburg and SoHo to Chelsea and East Village. 

 

 

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