Topshop enlists Julia Restoin Roitfeld and more for new campaign
Coinciding with the NYC launch of Topman
Topshop has rounded up a few of fashion's most stylish names to help aid in launching its latest store in Manhattan city on November 5.
The new #UNLOCK5th campaign, which launches Friday, features Julia Restoin Roitfeld, Kate Foley, the band Holy Ghost, Adam Gallagher and young model Hailey Baldwin – who recently made her runway debut at Topshop's show during London Fashion Week.
The premise of #UNLOCK5th is for the four fashionable faces to share what Topshop and New York mean to them through video and photo content– with each person shooting a video in four different areas of the city, from Williamsburg and SoHo to Chelsea and East Village.