Tommy Hilfiger's new family-inspired Spring/Summer 15 campaign

Tommy Hilfiger's new family-inspired Spring/Summer 15 campaign

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PVH Corp-owned label, Tommy Hilfiger, has unveiled its Spring/Summer 2015 global advertising campaign, 'I do Hilfiger', based on the fictional “Hilfiger” family, models including Behati Prinsloo come together in Sonoma, California, to celebrate as wedding bells chime...

The new 'I do Hilfiger' campaign starring Behati Prinsloo combines unconventional cool, razor sharp tailoring and fun and floaty silhouettes. Based on a Hilfiger family wedding, the signature looks are dressed up with a dash of dressed down, and feature denim, stars, stripes and a rock 'n' roll atmosphere.

"This season, The Hilfigers celebrate a family wedding with their own twist," said Tommy Hilfiger. "Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring/Summer 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that's East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that's at the heart of our brand."

Photographed by Craig McDean, the shoot was styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

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