Tommy Hilfiger and Farfetch honoured at the 2017 Decoded Fashion Futures Awards
Innovation in fashion
The British Fashion Council hosted the 2017 Decoded Fashion Futures Awards at IET: Savoy Place in London last night. Designed to honour the best in forging a new fashion future through creativity, innovation, experience and consumer connection, the third edition of the prestigious event saw big wins for Tommy Hilfiger – who also recently won at the 2017 World Retail Congress Awards – Farfetch, and Gap.
The awards' highest accolade, the Visionary Award, was presented to Farfetch for its continued pursuit of innovation while Tommy Hilfiger's Tommyland Snap:Shop project, earned the American brand the Digital Coalition award. As well, Gap won the Master of Mobile award for its augmented reality app initiative, which centred around its dressing rooms. Other winners include MishiPay Ltd (Game ChangerAward) and Pictofit + Sabinna Studios (Beyond the Runway Award)
Now, read about the 15 emerging designers selected for the 2017 Newgen initiative.