This Dubai-based brand just launched a new abaya collection

This Dubai-based brand just launched a new abaya collection

Here's why you'll want every piece...

Text: Meeran Mekkaoui

Image: Supplied

If you're looking for a new label to up your abaya game, we've got just the one for you...

There has been a slew of regional names popping up on our radars recently and the list includes brands such as Kuwaiti brand LaBourjoisie (who dressed Kylie Jenner for her 21st birthday bash), Bahrain-based label Amal Al Mulla (which is now exclusively available on The List) and Three Fifty Nine (who was announced as the winner of the DDFC x FAB Dubai Fashion Scout Prize). 

Now, there's a new Middle Eastern name that deserves some time in the spotlight this season.

Noor The Label is a Dubai-based brand that follows the motto "elegance is modesty" and with its traditional cuts and timeless silhouettes, it's the perfect fit for the region. 

Complete in a traditional black colour palette, the abayas are as light as they are effortless with embellished emerald green glass beads, graphic details, leaf patterns, pleating details and cut-outs. 

Speaking of the collection, Founder and Designer Noor exclusively told Buro 24/7 Middle East that "the reason Noor the Label is a favourite among young women is because it understands the modern woman and her needs."

Of the collection, Noor explained: "With the use of feathers and natural stones, it would be evident that this collection was influenced by nature and coalesce of fabrics. What you may not know is that I was somewhat inspired by my friend. She has the affinity for black abayas with tasteful amounts of detail inspired by global fashion."

Discover Noor The Label's new collection here...

Now, read more about an upcoming exhibition that will be dedicated to Muslim fashion