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The Vogue Festival: Miroslava Duma and the digital revolution

The Vogue Festival: Miroslava Duma and the digital revolution

Buro 24/7 in focus during panel discussion


Image: Buro 24/7 Russia by Daniel Grandl,
Darren Gerrish

On Sunday afternoon, as part of the Vogue Festival at London’s Queen Elizabeth Hall, four prominent figures in the fashion world discussed the pros and cons of the digital revolution...

Forming the panelists for an innovative discussion on how today's media helps in building careers and making them successful, was founder of Buro 24/7 Miroslava Duma, fashion designer Mary Katrantzou, fashion photographer and director of SHOWstudio.com Nick Knight and model and designer Pixie Geldof – with the meeting moderated by the contributing editor of British Vogue, Calgary Avansino.

Mira Duma and the digital revolution

The main topic of discussion was Instagram, which according to Greek designer Mary Katrantzou, directly affects the sales of her brand. "The day after Miroslava Duma had posted a photo wearing a Mary Katrantzou dress, the phone was ringing off the hook from demands for it." Katrantzou stated. 

Pixie Geldof was in full support of this statement, as she recently launched her online brand Funky Offish, with its growing Instagram account at almost 10,000 followers.

Mira Duma and the digital revolution

"Digital-platforms are the best tools to support young designers," said Miroslava Duma, as she responded to questions from the audience. Duma also gave tips for beginners, covering topics such as how to establish a business using social media and sharing her own experience of creating Buro 24/7, "I understand that the interest in me will not last forever, so I use it to promote Buro 24/7." Duma said.

Mira Duma and the digital revolution

The panelists also discussed the negative side of the digital-revolution, and the ongoing element of unnecessary criticism, which many face from the world-wide web.

However Nick Knight only sees progress: "Fashion is in need of criticism and an exchange of ideas. On other platforms, people are afraid to express their opinions about fashion, so as not to upset advertisers. Digital-platforms also provide a necessary freedom of speech," the photographer expressed. 

Mira Duma and the digital revolution

Mira Duma and the digital revolution

Mira Duma and the digital revolution

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