The Row pre fall 2014

The Row pre fall 2014

Timeless elegance

Image: The Row

Influenced by images of older men and women gardening, the designer twins present their pre fall 2014 collection

For their pre fall collection lookbook, Mary Kate and Ashley Olsen invited models aged 40-70 to star, which is a bold move for the twins. Selecting an older cast to emphasise the classical side of the collection and the fact that their clothes are universal and for all ages, the new lookbook stands out in the sea of pre fall campaigns that are being released. 

From a 20-something on the hunt for timeless luxury basics, to a 60 year-old lady who can also wear the pieces - the collection features chic sweaters, large knitted cardigans,  khaki jackets, midi plaid skirts, and form-fitting coats paired up with loose tailored pants. The Olsen's kept the colour palette minimal using shades of grey, white and beige. With individual attention given to accessories, from leather messenger bags to waist bags. 

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