The Row puts image lockdown on Pre-Fall '16

The Row puts image lockdown on Pre-Fall '16

Following CFDA announcement

Text: Chloe Allan

The Row is the latest brand to hold back as the CFDA announces its future concerns for Fashion Week...

Following the announcement from the CFDA that New York Fashion Week may becoming a consumer-based event, brands have already started to take the CFDA's concerns into account. Especially, American luxury label, The Row who have officially confirmed  that they will be holding onto all high resloution imagery of their Pre-Fall '16 collection until closer to the release date in stores. Instead, inside each pre-presentation invite was a personal message to all guests of their choice.

The recent news circulating from the CFDA believes that this show shift will be of great benefit for the people who want to invest. The Row aren't the only ones to follow suit with American label, Proenza Schouler announcing two weeks ago that it will be doing the same. April it is!

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