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Ivyrevel: The newest digital fashion house is here

Ivyrevel: The newest digital fashion house is here

Designer debut

Text: Meeran Mekkaoui


Image: Ivyrevel

Say hello to the newest digital fashion house by the H&M Group: Ivyrevel. Discover the design details with Buro 24/7 Middle East here...

The newest digital fashion house Ivyrevel has just launched as part of a global fashion initiative with the H&M Group and Paypal. Founded by Dejan Subosic, Aleksandar Subosic, Kenza Zouiten and Gustav Springfeldt, the label, conveys an edgy attitude that is set to reshape the digital world with creativity and a unique offering. 

Ivyrevel: The newest digital fashion house is here (фото 1)

The ready-to-wear, small accessories, shoes and leather goods label uses modernised technology as the backbone of the business. “Technology as a source of creative expression within fashion is something that excites us," says one of the Founders, Dejan Subosic. "We will learn a great deal about the evolution of creativity by fusing these two worlds together,” adds Subosic. Not to mention, most of the pieces showcased online are limited edition.

Ivyrevel: The newest digital fashion house is here (фото 2)

Looking to "revelistas" — the Ivyrevel muse – for inspiration, the first collection is dominated by hues of neutrals, black, white and army green accompanied with bright accents in delicate lace, soft leathers and stretchy fabrics.  

Discover the first Ivyrevel collection with Buro 24/7 Middle East now...

The Ivyrevel Spring/Summer '16 collection is now available at ivyrevel.com.

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