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THE EXPANSION OF VALENTINO

THE EXPANSION OF VALENTINO

Text: Meeran Mekkaoui

Image: Supplied

Valentino fans in India can rejoice following this news...

Valentino will officially be making its debut in India courtesy of a long-term distribution agreement between Valentino and Reliance Brands Limited (RBL) and will open its first boutique in Delhi, followed by a flagship store in Mumbai. 

The stores – the first due to open in 2022 by the end of the summer, and Mumbai in the coming months – will offer an experimentally-designed store that provides a bespoke journey where you'll be able to shop a complete range across womenswear, menswear and accessories of the brand.

“The upcoming store opening represents a significant step in Valentino’s global strategy, and we are honoured to be part of the country’s growing retail market, allowing the company and the Valentino Community to grow in a solid way, according to our values and brand culture," says Jacopo Venturini, CEO Maison Valentino.

"As per the new business model, we are leveraging the strong relationships between the brand, its sales force and the customers, hinged on our Couture values - obsession for detail, creativity and client centricity - that together with human capital and teamwork are at the core of the company culture and the main drivers of its evolution. We look forward to bringing Valentino’s renowned collections and our one-of-a-kind customer journey mindset to India.” 

You can expect both stores to champion the brand's trademark use of bold colour and romanticism.

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